Make the offer clear
The service page describes the company but leaves the customer’s next decision unanswered.
Suggested next stepExplain who the service is for, the work it covers and what to do next.
Know the scope.Understand the investment.
A useful starting point, two engagement models and clear responsibilities. All published starting rates are in USD; your proposal confirms the work, fees and terms.
Free Growth Leak-Map
See the gaps.
Know what to fix first.
A written review of how people find you, understand your offer and get in touch, with gaps and priority fixes you can discuss before choosing any paid work.
Send your website and the main issue you want to understand. We confirm the review scope, any access needed and delivery timing first, then share the findings and discuss the next step. Advertising and tracking are assessed where information is available.
Request your free review No obligation to buy further work.
What a priority map can look like
Illustrative sample · not a client assessment
Connect the enquiry
A general contact form asks for little context about the work being requested.
Suggested next stepAsk the few project questions needed for a useful first response.
Make progress visible
The business can count visits, but cannot distinguish an enquiry from a page view.
Suggested next stepAgree the enquiry events to track and check the path before adding more traffic.
Your review covers the available evidence across website, search, advertising, lead response and tracking. Priorities depend on your business, access and current setup.
Ongoing work.
Or a defined project.
Choose how the work is delivered and operated. Starting rates are a reference point; complexity, locations, integrations and selected deliverables shape the proposal.
Managed Growth
Ongoing operation
FromUS$3,997/ month
A scoped programme of marketing, content and lead operations, delivered and reviewed against agreed business measures.
- Priorities and responsibilities agreed before work begins
- Execution and review cadence defined in the scope
- Reporting around the selected channels and enquiry journey
- Response, support and cancellation expectations in writing
Defined Project
A focused build and handover
FromUS$9,997/ project
A defined website, campaign, software or automation project, delivered against agreed acceptance criteria and handed over with documentation.
- Discovery and a scoped deliverable agreement
- Build, review and relevant launch testing
- Documentation, access handover and agreed training
- A 30-day post-launch support window, with coverage in scope
Service fees exclude taxes, media spend, software, hosting, domains and other third-party costs unless agreed otherwise. No lead volume, ranking or return is guaranteed. Read the service terms.
What could the
work look like?
Representative scopes to help you compare. These are examples, not fixed packages or additional inclusions at the starting rate.
Defined Project example
A service website and enquiry path
- Content plan and agreed service pages
- Desktop and mobile design, build and enquiry-form testing
- Selected tracking events, documentation and handover
Needs your approved content, brand assets and platform access. Page count, integrations and content creation determine scope. The proposal sets review milestones, launch dependencies and timing.
Inspect the OAF website work →Managed Growth example
A service campaign with follow-through
- An agreed channel plan and campaign destination
- Enquiry tracking and a defined response workflow
- Activity, recorded outcomes and priorities reviewed on an agreed cadence
Needs an agreed media budget, account access and someone able to handle enquiries. Media and software costs are separate. Timing depends on setup and approvals; the proposal defines the schedule.
Discuss your channels and scope →What can each
model cover?
These examples help compare the models. Your scope selects the services and deliverables included.
Website & conversion
Managed work
Ongoing content, conversion improvements and performance reviews.
Project work
A defined website build or improvement, enquiry paths, analytics and handover.
Search & content
Managed work
Search monitoring, content publishing and local-profile maintenance.
Project work
Technical audit, selected on-page improvements, local-profile setup and search structure.
Paid advertising
Managed work
Campaign reviews, agreed budget management and creative iterations.
Project work
Campaign structure, landing pages, conversion tracking and an agreed launch-review period.
Branding & social
Managed work
Content planning, agreed channel operations and consistent brand application.
Project work
Brand direction, identity assets, guidelines or a defined campaign toolkit.
Lead capture & voice
Managed work
Review and improvement of agreed response, CRM and routing workflows.
Project work
Forms, pipeline configuration, selected automations and handoff testing.
Analytics & reporting
Managed work
Reporting maintenance and review against agreed conversion measures.
Project work
Tracking review, dashboard setup, documentation and a walkthrough.
Put your own
numbers into context.
Compare illustrative scenarios using your USD sale value and gross margin. The calculation covers the managed starting retainer only, with other acquisition costs excluded.
Model your own numbers.
Illustrative return against the $3,997/month managed starting rate. All values are USD; enter USD-equivalent revenue, not CAD. These are scenarios, not forecasts.
Use a sale value of at least US$0.01 and a margin from 0.01% to 100%. Excludes media spend, software, taxes, and other costs.
Enter valid assumptions to see the calculation.
A few useful
questions.
How are projects priced?
The proposal defines deliverables, dependencies and acceptance criteria. Defined Project projects start at US$9,997; custom software, website and branding work is quoted against the agreed scope.
What is included in the free Growth Leak-Map?
A current-state review of the website, search, advertising, lead response and tracking, followed by a map of the gaps and priority fixes. The Kovara Lead-Leak Audit is the enquiry-to-outcome part of this wider review. We confirm the review scope and next step after your enquiry. There is no obligation to buy further work.
Are taxes and third-party costs included?
Unless the agreement says otherwise, taxes, advertising and media spend, software, hosting, domains and other third-party costs are separate from service fees.
What do we own after the work?
The service terms provide for client ownership of final, paid-for, client-specific deliverables after all related invoices are paid, unless the signed agreement says otherwise. Pre-existing tools, reusable code and third-party licences have their own terms.
How does managed work begin?
The published model includes an initial 90-day launch period, followed by month-to-month work. The actual scope, operating cadence, fees and cancellation terms are confirmed in the engagement agreement.
What support follows a project?
The published project model includes documentation, training and a 30-day post-launch support window. Coverage, responsibilities and any longer-term maintenance are defined in the agreement.
Can software development be a standalone engagement?
Yes. Applications, integrations and internal tools can be scoped independently of a marketing engagement.