01
Technical foundations
Remove obstacles between your content and the people trying to use it.
- Crawl and indexability review
- Canonical URLs, redirects and sitemaps
- Mobile usability and performance
- Structured data that matches the page
Be found for the work you want to do.
Connect your search presence to a useful website and a clear enquiry path. We review the foundations, choose the priorities and agree what progress should look like.
A search result is the start of a journey.
Someone finds a page, checks whether you offer the right service and decides whether to enquire. Better visibility needs a destination that can answer those questions.
Google describes local results in terms of relevance, distance and prominence. Complete business information helps, but a specific position cannot be purchased or guaranteed.
Google’s local ranking guidance ↗Four parts to review together.
02
Local business presence
Make the business information useful and consistent.
- Google Business Profile review
- Accurate services, hours and service areas
- Relevant directory information
- Honest review requests and response workflows
03
Useful service content
Help someone understand whether you can solve their problem.
- Search intent and content mapping
- Distinct service pages where they add value
- Relevant local context and real project information
- Clear calls to action and internal links
04
Enquiry and measurement
Follow the visit into the next business decision.
- Form and call paths
- Source and conversion measurement
- Agreed enquiry-quality definitions
- Priorities informed by the available evidence
Fix the foundation.
Then build on it.
- Review the current path.
Look at the website, profile, search information and enquiry handling. Separate what the records show from what still needs investigation.
- Agree the first useful work.
A technical project, stronger service content or profile improvements may be the right start. Ongoing search work is scoped around the actual need.
- Inspect and improve.
Review completed work, relevant search visibility and suitable enquiries. Decide the next step from evidence rather than a publishing quota.
Know what you’re choosing.
Project scope, account ownership, external costs and review cadence belong in the agreement. We make the starting point clear before proposing ongoing work.
Read the guide to comparing SEO scope ↗How long will SEO take?
There is no universal timeline. Site history, technical issues, competition and the work involved affect progress. An initial review establishes priorities and sensible checkpoints.
Do you promise page-one rankings?
No. We can agree the work, inspect its quality and review the evidence. Search placement and enquiry volume are not guaranteed outcomes.
Do I need new pages for every neighbourhood?
Only when a page adds useful, distinct information about a service you actually provide there. Repeating the same content with a different place name is not a content strategy.
Can I start with a project?
Yes. A focused technical or content project can be scoped separately. The Growth Leak-Map helps establish whether a project or ongoing arrangement fits.
Start with a clearer picture.
The free Growth Leak-Map reviews your website, search, advertising, lead response and tracking. Bring your website and the services you want people to find.